L’ecole National is not about fashion. It’s about you.
Defining a new standard in women’s and men’s wear, the young Swedish brand L’ecole National aims to connect people to timeless beauty. This beauty is not only found on the outside, but even more on the inside of each person. Fashion becomes style. Style becomes human.
The vision
Our name reflects a distinct and personal vision, developed by founder and designer Soheil Norozi. L’ecole National is crossing boundaries, in its design and in its product qualities.
Being a Swedish brand, L’ecole National uses a simple, classic design philosophy with clear lines and attention to detail. It sets itself apart by also integrating influences from outside Sweden, adding both passion and a luxurious style.
The product
Where fashion usually has a limited life cycle, the style L’ecole National represents is timeless, both in design and in quality. New products are launched twice a year in order to remain at the cutting edge of the industry. However, our designs do not go out of fashion after one season. We say ‘no’ to useless consumerism and ‘yes’ to using resources in the most respectful way.
L’ecole National offers a complete line of men’s and women’s wear. We reach out to a wide customer base of nearly all ages with our mission to educate a new style of life: timeless, classic, responsible yet leisurely. We want everyone to be able to reflect his or her inner and outer beauty by wearing L’ecole National.
The company
L’ecole National is based on creative concepts, learning experiences and sharing. The company is operated independently by a dedicated team of creative people, with the passion to learn, educate and share.
With a solid base in Scandinavia, L’ecole National is set to enter other Northern European countries and North America in 2011/2012.
Welcome to L’ecole National. The school for a life of beauty.
L’ecole National.
Get a life.
Educate your style.
November 2011